ROCKFORD — Chartwell Agency, an award-winning marketing firm, recently began working with Florida-based CAMPUS USA Credit Union to create an updated approach for its marketing campaigns.

The CAMPUS marketing team partnered with the Chartwell Agency financial marketing team to develop “graphic language” across all promotions to enhance a solid, CAMPUS brand. Chartwell updated CAMPUS marketing with lifestyle imagery highlighting relatable people and infusing diversity to reflect the member communities CAMPUS serves.

Chartwell utilized its Hatch program, which specifically focuses on financial marketing’s loan generation/growth and portfolio enhancement, to coordinate quality messages aimed at deepening relationships with financial customers and, ultimately, generating attention and income for the organization.

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