'You see love for the city on display everywhere you look'
ROCKFORD — The time has arrived to embrace the 815.
Rockford Day, which is held annually on Aug. 15, encourages residents to celebrate the city’s culture, people and places.
This year, there are more than 100 organizations and businesses holding 815-themed events or offering Rockford Day discounts.
Residents are urged to support locally owned businesses and wear Rockford-themed apparel.
A kickoff party is planned for 8:15 a.m. at Culture Shock, 2239 Charles St. The party will feature complimentary breakfast treats from Banana Cherry Bakery and an appearance by Mayor Tom McNamara, who said Rockford Day is one of his favorite days of the year.
“It’s a day dedicated to celebrating the people, places and things that make Rockford great,” McNamara said in an email. “Since this annual recognition began four years ago, pride in our community has grown tremendously. I hope that all residents will celebrate Rockford Day in their own way — whether they are sporting an 815 shirt, taking advantage of a deal or posting on social media about what they love about our great city.”
Transform Rockford is hosting a Rockford Day Pop-up from 11 a.m. until 2 p.m. in the alley next to Wired Cafe, 414 E. State St., for networking, giveaways and fun. Volunteers will be on site asking residents why they love Rockford. One winner will receive $100 to spend anywhere in the 815 area code, thanks to Midland States Bank.
A Rockford Police Department K-9 Unit demonstration will be held at 2 p.m. at Nothing Bundt Cakes, 881 S. Perryville Road. A portion of the company’s proceeds will be donated to the K-9 Unit.
Rapper Snoop Dogg is scheduled to perform at 7 p.m. at Rivets Stadium in Loves Park.
The summer concert series Music at Davis Park features Los Arenales and D.J. Cachorro from 5 p.m. to 9 p.m. on Rockford Day.
There’s even an 815 Miracle Mile self-guided selfie tour from 8:15 a.m. through 8:15 p.m. If you snap a selfie at a participating Miracle Mile business, check-in on Facebook and post your picture using #815MiracleMile you could win prizes, including gift baskets from participating stores. Winners will be chosen on Friday from all selfies posted.
“On Rockford Day, you see love for the city on display everywhere you look,” Rockford Area Convention & Visitors Bureau President and CEO John Groh said. “As residents support local businesses, explore our cultural and recreational offerings and share those experiences with friends on social media, their love for the city grows deeper and others, near and far, see the many positive attributes this region offers to residents and visitors.”
Ken DeCoster: 815-987-1391; email@example.com; @DeCosterKen